Academic Library2019-04-09T11:51:22+00:00

ACADEMIC
LIBRARY

All content is academically sourced from published books and papers written by some of the best global thought leaders in the marketing industry today.

My top 20:

  1. Decoded; Phil Barden
  2. How Brands Grow; Byron Sharp
  3. How Brands Grow, Part 2; Jenni Romaniuk & Byron Sharp
  4. Building Distinctive Brand Assets; Jenni Romaniuk
  5. Marketing (textbook); Byron Sharp
  6. Thinking Fast and Slow, Daniel Kahneman
  7. The Anatomy of the Humbug; Paul Feldwick
  8. Predictably Irrational; Dan Ariely
  9. Bad Men; Bob Hoffman
  10. 101 Contrarian ideas about advertising; Bob Hoffman
  11. Laughing at Advertising; Bob Hoffman
  12. Marketers are from Mars, Consumers are from New Jersey; Bob Hoffman
  13. Eat Your Greens; Wiemer Snijders
  14. How not to plan, apg
  15. Nudge; Richard H. Thaler
  16. The psychology of Influence; Robert B., PhD Cialdini
  17. Pre-suasion; Robert B., PhD Cialdini
  18. The Checklist Manifesto: How to Get Things Right; Atul Gawande
  19. Made to Stick; Chip Heath & Dan Heath
  20. The Choice Factory; Richard Shotton

All content is academically sourced from published books and papers written by some of the best global thought leaders in the marketing industry today.

My top 20:

  1. Decoded; Phil Barden
  2. How Brands Grow; Byron Sharp
  3. How Brands Grow, Part 2; Jenni Romaniuk & Byron Sharp
  4. Building Distinctive Brand Assets; Jenni Romaniuk
  5. Marketing (textbook); Byron Sharp
  6. Thinking Fast and Slow, Daniel Kahneman
  7. The Anatomy of the Humbug; Paul Feldwick
  8. Predictably Irrational; Dan Ariely
  9. Bad Men; Bob Hoffman
  10. 101 Contrarian ideas about advertising; Bob Hoffman
  11. Laughing at Advertising; Bob Hoffman
  12. Marketers are from Mars, Consumers are from New Jersey; Bob Hoffman
  13. Eat Your Greens; Wiemer Snijders
  14. How not to plan, apg
  15. Nudge; Richard H. Thaler
  16. The psychology of Influence; Robert B., PhD Cialdini
  17. Pre-suasion; Robert B., PhD Cialdini
  18. The Checklist Manifesto: How to Get Things Right; Atul Gawande
  19. Made to Stick; Chip Heath & Dan Heath
  20. The Choice Factory; Richard Shotton